Influencing Decision Makers

An effective campaign is also a targeted campaign. Campaigns must determine what governing body has the power to agree to their policy objectives, and how that body operates - understanding both its formal and informal rules. It is also necessary to identify which individuals within that body are most critical in your policy or system change effort. Once the targeted organization and individuals have been identified, you can analyze the best ways, and best messengers, to secure their support [or minimize their opposition] to your proposal. Note: When seeking to influence legislation, be aware of the distinction between advocacy and lobbying, and be aware of funds you've received that may not be used for lobbying.


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