Open for Business - Resources for OE5!

Dear Partners,
The health insurance marketplace is now open for business! Despite unprecedented levels of uncertainty, one thing is certain: millions of people have gained access to quality health care through the last four open enrollment periods.
Your work on the ground, in partnership with local, state and national organizations, enrollment assisters and navigators, and countless others, has guaranteed a better life and peace of mind for millions of Americans and their families.
This year, we’re back with a wide array of resources designed to help you break through the noise and ensure people know their health insurance options – including the most effective messaging, social media graphics and toolkits from national partners.
Key takeaways

  1. The ACA marketplace is open for business from Nov. 1 to Dec. 15 in most states.
  2. Plans and prices change each year. For that reason, it’s important for consumers to shop around and explore their health insurance options.
  3. Financial assistance is available for the majority of consumers on the marketplace. In fact, 80 percent of consumers can find a plan for less than $75 a month.
  4. Need help enrolling? In-person assistance can be found through this online resource from.
  5. The open enrollment window is shorter this year, ending on Dec. 15 for most. Don’t delay, enroll today!

Messaging Resources

  • Talking points: Clear and concise messaging designed with consumers in mind.
  • Communicators guide: Originally developed by Enroll America, this guide from Families USA provides messaging best practices for organizations involved in outreach and enrollment.
  • Social media content: We’ve provided a series of Facebook and Twitter graphics to boost your efforts. These materials, created through the generous support of the Robert Wood Johnson Foundation, will be updated throughout OE5 and are available in Spanish, Korean, Japanese and Vietnamese.

National Partner Resources

  • Get America Covered Enrollment Toolkit: A collection of OE5 materials created by the Get America Covered coalition, a group of former HHS staff and administrators.
  • OE5 Digital Kit: A digital resource with updates from last year’s set of graphics from
  • Out2Enroll: A website full of OE5 information geared specifically for outreach to the LGBTQ community.
  • Covered.: A web portal put together by Indivisible that has a wide collection of resources, including fact sheets, social media posts and easy-to-understand explainers for grassroots organizations.
  • Theme Weeks: Many national partners will coordinate social media and outreach around a series of theme weeks led by Young Invincibles.

Posts for today! We encourage you to use the #GetCovered hashtag.

  • It’s November 1! You can now visit to sign up for 2018 coverage – don’t wait to #GetCovered!
  • Mark your calendar: You can sign up for 2018 health insurance between November 1 and December 15 at
  • FACT: Last year, 8 in 10 people qualified for financial help to buy health insurance. Sign up at starting today!
  • Most people qualify for financial help to #GetCovered. Explore your health coverage options at
  • You've got options. Shop, compare, and pick the plan that fits your needs. Visit to sign up for health coverage.
  • Want to expert advice on signing up for health coverage? Make an appointment today to #GetCovered →

If you see a resource that’s missing, whether one you’ve created or seen, please send to Stephen at We will share additional materials throughout OE5, including through our social media channels.

Thanks for all you continue to do!

The Community Catalyst Outreach Education and Enrollment Team

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