Atlanta Journal-Constitution: Hospitals mine data to identify those likely to pay

As an Equifax executive, Arvind Krishnaswami saw the chronic gap between what hospitals billed patients and what they received. Hospitals, collecting an average of 10 cents on a dollar, wrote off “a staggering amount of bad debt,” he said.

That disparity gave Krishnaswami the impetus to form Roswell-based Medlytix in 2006, joining a wave of companies that use data to help hospitals improve their back-office accounts.